One way to really improve your game is with a putter. We’re gonna learn about a small company that was started in a garage, and over the last 2 1/2 years has had amazing growth using technology to help your game. The company didn’t start as an attempt to start a golf company. The company started accidentally. I designed a putter for myself and wound up with a super-high M.O.I. putter that we thought might be valuable to the industry. We have a tagline that stuck with the company here over the last couple years called the Garage Band Putter Company.
The company started in a garage a little over three years ago. They are now manufactured in the USA, in Fall River, Massachusetts, with a phenomenal warehouse and fulfillment center. They have quite a few employees at their home office in Ponte Vedra Beach, Jacksonville, Florida. And are taking the world by storm. You have very, very talented, scientific minds that are very, very good golfers — a PGA professional and a retired architect/engineer who is a plus handicap. And they know a ton about putting, and they got tired and fed up with what’s gone on in putting for the last 40 years, so they literally set out to design something new, bring new technology to the game, and that’s what they have done. When they built the initial putters, they knew the putter was gonna be stable as it impacted the ball.
It wasn’t gonna twist much, and it was going to be very forgiving. It’s just simple physics. It has a tremendously higher moment of inertia. What they didn’t understand was that that higher moment of inertia was also gonna cause the putter to stay stable and to stroke itself. It put the putter on rails. Moment of inertia is universal, and what happens is that whatever level you start at, you either have an incremental gain if you’re already a very good putter, but the people that struggle and three-putt as amateurs and have distance control and dispersion issues left and right, they see drastic improvements.
“When we get them into the lab, we watch their face angles get cut in half. We got people coming into our lab with 3 or 4 degrees of face angle variation, which is just horrible. But they leave with 1 1/2 or 2. We got people coming in with 2. They leave with 1. We got people coming in with a 1 1/2. They leave with .75. PGA Tour average is probably between half a degree and a degree. We have people coming in with a degree or a degree and a tenth, and they’re leaving at .5, .45, .35.”
“Tremendous improvements in face angle variation. Any time you can have your product validated in any industry, it’s a big deal. We’re on every tour now. We’ve got players across all the tours — PGA Tour, Champions Tour, LPGA Tour. You see what’s happening on tour with the folks and their stats, where they’re improving — half a shot to a shot per round at the highest level of the best putters in the world.”
This putter is proving every day that it outperforms on an incremental basis at the highest level in the world. If you’re able to reduce the cone of travel that the ball is leaving your putter on, from 2 degrees to 1 degree, you’ve effectively made the hole twice as big. With a Cure Putter, you’re putting at an 8-inch hole. Form follows function. Simple concept that most people lose because they’re trying to find a putter that’s attractive. The most attractive putter is the one that works the best. The increase in moment of inertia and the absence of the variables that don’t need to be there is improving the game at large.